How Twitter Can Help Grow Your Practice
If you sometimes feel disconnected from your customer base, social media could be your saviour. Equally, a public platform like Twitter might be just what you need to draw in a greater following to your practice.
Twitter for veterinarians
Whenever a big news story breaks, Twitter users are first on the scene. People flock in their tens of thousands to this popular social media channel for up-to-the-minute information, news and gossip. Put your vet practice at the heart of it and the exposure can pay off in dividends.
How to build a loyal following
Although some Twitter stars have thousands of followers, your goal is not quantity, but quality. No matter how small your audience, if your posts are interesting or useful followers stick with you. More importantly, they then share your posts with their own followers as well. Focus on putting out high-quality social media content and you can soon earn a reliable online reputation that others will endorse.
They key is to build trust. You can do this by offering accurate information and timely advice. A quick search on Twitter shows you what’s trending on the platform right this second, worldwide. Whether it’s people sharing photos of their dog for #TongueOutTuesday or the name of an animal that hit the headlines, you can join the conversation instantly — simply add the relevant hashtag to your tweet.
Contribute to online discussions in this way and it means you’ve a greater chance of being found. Reporters often use Twitter as a way to find figures of authority to comment on news stories. Or Joe Bloggs down the road might want to know if he should or shouldn’t feed his dog chocolate.
Join in the conversation, be consistent with the quality of your posts and Twitter users will follow.
Be sure to engage your audience
If you start a conversation on social media it’s important you finish it. All too often people use Twitter as a channel to talk but they forget to listen. Yet one of the greatest benefits of using Twitter is that you can talk to more customers more easily. Don’t forget, this includes potential new customers too. Share a love for animals or offer advice but, above all, be as friendly and approachable as you hope to be in real life.
This doesn’t mean you have to reply to every tweet if it’s irrelevant or spam, but be sure to recognise those who support your ethos or take an interest in your values.
It’s likely that your biggest following will come from your local area. However, that doesn’t mean Twitter can’t be used to boost their confidence in your practice. A healthy Twitter profile can demonstrate you are active in your line of work and are qualified to talk about the issues that matter most to them.
Take time to build a loyal following on Twitter and your practice becomes less of a geographical location in the next street. It becomes an accessible place at our fingertips that anyone in the world can reach.